Entries by Tricia Fox

Customers: What can businesses realistically expect?

I wrote this blog over a week ago and forgot to publish it – and I’m glad I did, because since I wrote it a shed load of snow fell onto the United Kingdom and thousands of restaurants, takeaways and cafes across the country have been left standing, wondering: where have all our customers gone? […]

Olympic standard coaching inspires Scotland’s SMEs to go for gold, says Rebecca Bonnington from Shirlaws

Olympic standard coaching could inspire Scotland’s small and medium sized businesses (SMEs) to go for gold. That’s the view of Edinburgh-based business expert Rebecca Bonnington, a Partner with international coaching group Shirlaws. She was commenting after Elise Christie tugged at the nation’s heartstrings when she crashed out of the Winter Olympics in Pyeongchang this week, […]

First Scottish Business Expo promises to ‘shake up’ business networking

An exciting new celebration of business in Scotland and one that promises to ‘shake up’ business networking is set to launch in May this year. Scottish Business Expo will bring together some of the best business talent in the country to share their experience and knowledge with fellow entrepreneurs. The two-day event takes place on […]

Leading law firm Miller Hendry strengthens its teams in Dundee and Perth with six key appointments

Leading Tayside solicitors and estate agents Miller Hendry has announced a raft of six key appointments and promotions, expanding and strengthening its teams in Dundee and Perth. Aileen Scott and Beverley McMahon have been promoted into the roles of Senior Associates. Aileen’s promotion enhances the Private Client Department in Perth, underlining the firm’s ongoing commitment […]

Water’s Edge introduces the next generation of workspace with Smart Building technology attracting UK-wide interest

Intelligent workplace design is credited with boosting creativity, productivity and ultimately profitability. It’s a blueprint that tech entrepreneurs and developers of the Minecraft console editions, Chris van der Kuyl and Paddy Burns, are embracing in their latest business venture. Tayforth Properties Ltd. – which is jointly owned by Chris and Paddy and operated by Managing […]

GDPR help at hand for Tayside businesses

With only 100 days until new data protection laws come into place on 28th May 2018, many Tayside businesses are, as yet, unprepared for the changes that will have huge impact on the way they communicate with their customers. To help prepare marketers and businesses for the introduction of the EU’s General Data Protection Regulation […]

Cunningly Good Coverage

It was a busy start to the year for Volpa and our clients, but we have some cracking coverage to show for it! Here’s a round up of January’s best bits: Award-winning care home director shares her views on the sector What makes a good care home? And how are they changing for the future? […]

Embracing Competition

Competition for any business owner is a necessary evil. In a perfect world there would be no competition, we’d all be unique. But the world isn’t perfect and it’s our competitors that keep us moving forward, force us to continuously innovate and give us something to benchmark against. As I write there are beef and […]


Tricia Fox, Managing Director and founder of independent PR and Marketing agency Volpa, has been awarded ‘accredited practitioner’ status by the Chartered Institute of Public Relations (CIPR), the industry’s leading professional body in the UK. The ‘accredited practitioner’ status is a hallmark of commitment to public relations’ professional excellence and is awarded to those who […]