For businesses, whether they are large or small, FTSE 100 or small start-up, reputation is everything. Universally, companies can be made or destroyed on how they handle a crisis.
So, what constitutes a crisis? Most businesses can visualise what would be their own version of a crisis. An injury at work, faulty products, employee tribunals, the list is endless. Every single one is a crisis because each can attract often unwanted media attention and could, if handled badly, be catastrophic for your company’s reputation.
Okay. The unthinkable has happened. How you approach dealing with it will determine how serious and damaging a crisis is to you and your business.
This is where we can help…
This training session will help you understand how to respond effectively and use the first ‘Golden Hour’ after an incident to take control and assess the situation calmly. Learn about how the media has evolved and today’s media can be the person standing next to you taking a photo on their phone – it’s the time of ‘Citizen Journalism.’
By the time we are finished, you will know exactly what to do if the unthinkable does happen.
Leading the training session is our MD Tricia, an expert in crisis PR having dealt with many business critical scenarios including the “Tackgate” PR crisis that struck Etape Caledonia in 2009.
Former newspaper editor supremo Alison Lowson expertly supports Tricia. With a 30 year career in print journalism, Alison has covered some of Scotland’s most significant events, developing her ability to handle crisis processes in some of the most difficult situations imaginable during the wake of the Dunblane massacre.