With only 100 days until new data protection laws come into place on 28th May 2018, many Tayside businesses are, as yet, unprepared for the changes that will have huge impact on the way they communicate with their customers.
To help prepare marketers and businesses for the introduction of the EU’s General Data Protection Regulation (GDPR) one of Scotland’s leading marketing agencies, Volpa, is providing counsel on the practical implications for the industry.
Volpa will host a series of free events in Perth and Dundee that will see experts in marketing, Tricia Fox and Fraser Kirk, give advice for any marketers or business owners who use email databases, print mailers and telemarketing to promote their business; all of which are affected by the incoming legislation.
Volpa’s CEO, Tricia Fox commented: “GDPR is just around the corner and it is clear many businesses are extremely ill prepared for the changes. Now is the time for the marketers to make sure they are putting in all the necessary steps in place to ensure they don’t get caught out when the legislation is rolled out in May. What business owners should be particularly concerned about is the potential loss of data if they fail to re-obtain consent before the law comes into place and, in so doing, lose the opportunity to communicate with past customers and potential future customers.
“We would encourage anyone working in the industry in Tayside to attend our events to make sure they are fully abreast of what is to come. Volpa can also provide advice on GDPR compliance for those unable to attend.”
Volpa: ‘GDPR, WTF?’
Dundee: Discovery Point on February 13, between 10am – 12pm
Perth: McDiarmid Park on February 27, between 10am – 12pm
Both events are free to attend but attendance should be registered at the Event Brite page.