Crieff takes centre stage this week as film-makers prepare to shoot a series of short videos in the Strathearn capital.
Crieff Succeeds BID (Business Improvement District) has appointed Crieff-based Johnston Media along with Morrocco Media and Airborne Lens to film the footage which will be used online to drive visitors to the town via social media channels.
The trio will be filming in around 20 local business locations, including The Crieff Food Company, Delivino, JL Gill, Pretoria Bar, Campbell’s Bakery, Wilde Thyme, Knock Castle Hotel & Spa, Yann’s at Glenearn House, The Tower Gastro Pub & Studio Appartments, The Quaich, The Square Bar and Kitchen, Gordon & Durward, Crieff Hydro and The Famous Grouse Experience.
This first batch of films will showcase the town’s as a destination for discerning food lovers, while a second series of videos will highlight Crieff as the ‘destination of choice’ for outdoor enthusiasts seeking adrenaline pumping adventure.
The video project is part of Crieff Succeeds BID’s ambitious marketing plan to promote the town to the short-stay tourism market in Edinburgh, Glasgow and the north east of England.
The £44,000 digital drive is being partly financed by VisitScotland’s Growth Fund. This has contributed £22,000, with the balance provided by Crieff Succeeds BID.
Blogs, press trips,and social media will also help to raise awareness of Crieff, which lies within 90 minutes’ drive of 90% of the Scottish population. The new website www.visitcrieff.scot has so far netted an incredible 50,000 views since its launch earlier this year, while the Visit Crieff Facebook page has reached over 300,000 people and the Visit Crieff Twitter over 1.6million people in the last three months alone.
Neil Combe, manager of Crieff Succeeds BID, said:
“These films will be an enormous asset to our ‘Taste The Adventure’ marketing campaign by spreading the word that Crieff is a new and exciting destination for both food lovers and outdoor enthusiasts alike.
“Crieff has 90% of the Scottish population on our doorstep and this is a very real opportunity to tap into that market and emphasise the attraction of being at leisure in this great town.
“I am confident that this film project will capture our vibrant business community in the best light and I can’t wait to see the finished results.”
Jim Clarkson, Regional Partnerships Director at VisitScotland, said:
“Partnership and collaboration is at the heart of Scottish tourism and VisitScotland works with local industry to develop and deliver initiatives that grow the visitor economy. We are delighted, therefore, to support Crieff Succeeds BID’s exciting new campaign through the VisitScotland Growth Fund. The town has a huge amount to offer visitors and it is great to see so many tourism businesses coming together to inspire more people to experience Crieff.”