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Lights, camera, action! VisitCrieff video project starts filming in the Strath capital this week

Crieff takes centre stage this week as film-makers prepare to shoot a series of short videos in the Strathearn capital.

Crieff Succeeds BID (Business Improvement District) has appointed Crieff-based Johnston Media along with Morrocco Media and Airborne Lens to film the footage which will be used online to drive visitors to the town via social media channels.

The trio will be filming in around 20 local business locations, including The Crieff Food Company, Delivino, JL Gill, Pretoria Bar, Campbell’s Bakery, Wilde Thyme, Knock Castle Hotel & Spa, Yann’s at Glenearn House, The Tower Gastro Pub & Studio Appartments, The Quaich, The Square Bar and Kitchen, Gordon & Durward, Crieff Hydro and The Famous Grouse Experience.

This first batch of films will showcase the town’s as a destination for discerning food lovers, while a second series of videos will highlight Crieff as the ‘destination of choice’ for outdoor enthusiasts seeking adrenaline pumping adventure.

The video project is part of Crieff Succeeds BID’s ambitious marketing plan to promote the town to the short-stay tourism market in Edinburgh, Glasgow and the north east of England.

The £44,000 digital drive is being partly financed by VisitScotland’s Growth Fund. This has contributed £22,000, with the balance provided by Crieff Succeeds BID.

Blogs, press trips,and social media will also help to raise awareness of Crieff, which lies within 90 minutes’ drive of 90% of the Scottish population. The new website www.visitcrieff.scot has so far netted an incredible 50,000 views since its launch earlier this year, while the Visit Crieff Facebook page has reached over 300,000 people and the Visit Crieff Twitter over 1.6million people in the last three months alone.

Neil Combe, manager of Crieff Succeeds BID, said:

“These films will be an enormous asset to our ‘Taste The Adventure’ marketing campaign by spreading the word that Crieff is a new and exciting destination for both food lovers and outdoor enthusiasts alike.

“Crieff has 90% of the Scottish population on our doorstep and this is a very real opportunity to tap into that market and emphasise the attraction of being at leisure in this great town.

“I am confident that this film project will capture our vibrant business community in the best light and I can’t wait to see the finished results.”

Jim Clarkson, Regional Partnerships Director at VisitScotland, said:

“Partnership and collaboration is at the heart of Scottish tourism and VisitScotland works with local industry to develop and deliver initiatives that grow the visitor economy. We are delighted, therefore, to support Crieff Succeeds BID’s exciting new campaign through the VisitScotland Growth Fund. The town has a huge amount to offer visitors and it is great to see so many tourism businesses coming together to inspire more people to experience Crieff.”

 

Crieff Succeeds BID opens new office in Town Hall

Crieff’s historic Town Hall gets a new lease of life this week as Crieff Succeed BID (Business Improvement District) officially opens its new hub in the landmark building.

The building’s interior has been refurbished by Perth and Kinross Council to provide office space for Crieff BID, which is currently masterminding a £44,000 digital drive to promote the town to the short-stay tourism market in Edinburgh, Glasgow and the north east of England.

Neil Combe, manager of Crieff Succeeds BID, said:

“We are extremely pleased that Crieff Succeeds BID, in conjunction with PKC, has been able to play a major role in securing the long-term future of the Town Hall.

“We know the building is of particular significance to the people of Crieff, sitting at the heart of the Strathearn capital, and we have helped to save a valuable community asset. It’s fair to say, that if we hadn’t made the move, the building would have remained closed.

“Going forward, Crieff BID knows there is great interest in the Crieff Monuments which are housed in the Town Hall. We are very keen that these artefacts should be accessible to visitors and are happy to work with any willing volunteers to staff the Town Hall so that we can extend the opening hours accordingly.”

As well as providing office space, Crieff BID’s Town Hall hub has become the latest location in the country to sign up to VisitScotland’s Information Partner (VIP) programme.

By joining this exclusive network of VisitScotland Information Partners (VIPs) Crieff BID has committed to actively promote the Strathearn capital and the wider Perthshire area, and services offered by local businesses.

Launched in May 2016, the VIP programme ties in with VisitScotland’s global Spirit of Scotland campaign and harnesses the local knowledge, warmth and enthusiasm of partners across the country to help visitors receive the warmest of welcomes and make the most of their trip to Scotland.

The programme has taken the country by storm since it was launched with visitor attractions, accommodation providers and social enterprises all joining up to do their bit to ensure visitors receive first-class information about the local region and Scotland as a whole.

Neil Combe, manager of Crieff Succeeds BID, added:

“Crieff has a host of things to see and do for visitors and we have a real sense of pride in being part of this exciting scheme.

“Our town welcomes thousands of visitors each year and the VIP programme is a great opportunity to share their wealth of local knowledge to help showcase the tourism offer in the area.

“By joining the VIP programme, not only are we helping to further strengthen and enhance the overall visitor experience in Crieff, we are working together to raise the profile of Scotland as a whole.”

Jim Clarkson, VisitScotland Regional Partnerships Director, said: 

“We are delighted to welcome Crieff Succeeds BID to our VIP programme as recognition of the role it plays in promoting their local area.

“Crieff boasts a multitude of things for visitors to see and do and we look forward to working with Crieff Succeeds BID to ensure that visitors receive the best local information from a variety of providers.”

VisitScotland provides the partner sites with official signage and collateral, promotional material and information resources to make sure visitors receive first-class information about the local region and about Scotland as a whole.

Businesses and groups who sign up to the programme also become part of the accredited iKnow Scotland programme, which means that they have made a commitment to provide local information on a range of key topics. Businesses that are part of the programme are easily recognisable by the ‘iKnow Scotland’ branding displayed at their business.

VIP membership is the latest part of Crieff Succeeds BID’s ambitious marketing plan to promote the town to the short-stay tourism market in Edinburgh, Glasgow and the north east of England.

Crieff Succeeds BID is also in the process of recruiting a part-time marketing executive to help roll out its business plan.

Neil Combe added: “With over 1.7 million people reached through our social media in the last three months alone, quite simply, we need help. We are looking for someone who’s passionate about Crieff and will help to roll out our Business Plan, designed to make our town a better place to live, to work and to visit.”

VOLPA HELPS SECURE FUNDING TO MARKET CRIEFF, PERTHSHIRE’S HIDDEN JEWEL

Volpa, one of Scotland’s top independent marketing agencies, has secured a £44,000 marketing contract to develop a campaign aimed at making the Perthshire town of Crieff a destination of choice for those seeking outdoor adventure and good food.

Together with Crieff Succeeds BID (Business Improvement District), the award winning agency helped secure a £22,000 pot of funding from Visit Scotland’s Growth Fund. They will be behind a 12 month digital drive to raise the profile of the Perthshire town’s wealth of outdoor activities, as well as its restaurants and shops.

Working with a number of Perthshire based partners and suppliers, a number of online videos will be produced to promote the town to the short stay tourism market in Edinburgh, Glasgow and the North East of England. Blogs, press trips and social media will also help raise awareness of Crieff which lies within 90 minutes’ drive of 90% of the Scottish population.

Among the town’s tourism offerings are Glenturret, Scotland’s oldest working distillery, Crieff Hydro and Campbell’s Bakery – one of the country’s oldest bakeries. Crieff also boasts stunning scenery and a string of top independent shops, all of which will feature prominently in the new campaign.

Tricia Fox, Managing Director at Volpa, commented: “We are thrilled to have worked alongside the Crieff Succeeds BID team to help secure this pot of funding and are excited about working on this project. Crieff is one of the true jewels in Perthshire’s crown and we are confident the marketing campaign we deliver will significantly raise the profile of the town, the raft of great activities and amenities it has to offer and increase the amount of tourists heading to this fine destination. We will work to deliver the campaign with a network of local suppliers, meaning this will be a truly Perthshire born and bred project!”

Neil Combe, Manager of Crieff Succeeds BID, said: “We’re delighted to be working with Volpa to bring this marketing strategy to fruition. They played an important role in guiding us through the Growth Fund application process, working with the VisitScotland team, to develop a digital marketing strategy that will certainly put Crieff on the map for visitors. Now the hard work starts in putting the campaign together and I am looking forward to seeing the results which are targeted at driving footfall to Crieff and the surrounding area over the coming 18 months.”

Based in Perth but with a Scotland wide reach, Volpa is a full-service marketing agency boasting dedicated publicity, creative and digital departments. Specialists in the tourism, hospitality and food and drink sectors, Volpa has experienced incredible success since it was founded in 2002. It has received a raft of awards over the years, including three times winner of the Scottish Event Award for Best Marketing Strategy for its work with The Enchanted Forest event.

Now on display: The Scottish Diaspora Tapestry exhibition in Crieff

The Scottish Diaspora Tapestry is now on display in the Perthshire town of Crieff for three weeks.

The extraordinary artwork – which chronicles the impact of Scots who have migrated throughout the world – is being exhibited in Morrison’s Academy Games Hall in Ferntower Road. The exhibition opened to the public on Saturday, July 22 and will run until Saturday, August 12, 2017.

The tapestry left Scotland in 2014 with 150 panels to tour the world and has now doubled in size. The 305 colourful panels bring to life the many achievements of Scots across the globe, from the 10 who have held the office of UK prime minister to the Scots who introduced football to Argentina and Brazil.

The event is a Crieff Arts Festival project supported by Crieff BID and Morrison’s Academy and is part of the Crieff Remembers programme of events.

Provost Dennis Melloy officially opened the exhibition at a Civic Reception on Friday (July 21), and commented: “It’s a real privilege to be able to see this remarkable tapestry here in Perthshire, and to marvel at the extraordinary stories of our Scottish Diaspora. Downloading the free app offers visitors an exciting way to explore the inspiration behind each panel, and really brings our heritage to life.”

Crieff Remembers is an ambitious programme of events to mark 100 years since the 3rd Battle of Ypres: Passchendaele. Local artist June McEwan has helped plan many of the events, which include performances, talks and an exhibition of local history.

June added: “Crieff is the creative heart of Strathearn, with a thriving arts scene, craft shops and galleries contributing to the vibrant community. We are incredibly proud of our local heritage too and are delighted to welcome the Scottish Diaspora Tapestry here for our residents and visitors to enjoy.”

The tapestry was conceived by the team behind the magnificent Battle of Prestonpans 1745 Tapestry and was originally assembled and displayed in Scotland as a significant element of the nation’s 2014 Homecoming celebrations.

Communities with Scottish roots across the globe were contacted back in 2012 with an irresistible invitation: Please tell Scotland your story! Thousands internationally volunteered. No other visual arts project has ever attempted to boldly bring our Scottish Diaspora together in such a manner.

With compelling tales being submitted from communities far and wide, artist Andrew Crummy created initial panel designs for verification by those who would be stitching them. Millions of stitches later this tapestry tells 305 enthralling tales from 34 countries, spanning seven centuries. Together they reflect the breadth and depth of Scotland’s global legacy.

This outstanding exhibition was created by more than 70,000 hours of embroidery across the Scottish diaspora. Since 2014, the completed tapestry has toured throughout each of the contributing countries so that those who took part can share its magnificence, especially with their young people.

It has now come “home” as part of a much-anticipated summer tour of Scottish venues.

For more information visit www.visitcrieff.scot/events

Crieff Highland Gathering boosted by Crieff Succeeds BID

Sunday’s Crieff Highland Gathering was not only a success for the local community, it was proof that Crieff Succeeds BID – an initiative to boost the town’s business and culture – is working.

The Crieff Succeeds BID donated £3,000 to the Crieff Highland Gathering as part of its commitment to support community projects, from the arts to business grants.

The grant money helped pay for the pipe bands which appeared at Sunday’s event, and is part of a £10,000 payout this year by the town’s new business development organisation. Crieff Succeeds BID plans to invest a further £70,000 in grants with local event organisers over the next four years of the BID

This year alone has seen Crieff Succeeds BID award £3,000 to Crieff Science Festival and almost £2,000 to Kids’ Week, which took place in Crieff last month. As well as supporting Crieff Highland Gathering, Crieff BID has awarded £2,200 to the Crieff Arts Festival, £610 to Crieff Hogmanay and is in discussion to support the  Drovers’ Tryst Walking Festival.

Alan Rankin, Interim Manager at Crieff Succeeds BID, said the organisation welcomed more applications:

“Crieff Succeeds BID is all about promoting Crieff to new audiences across Scotland and putting our town and all it has to offer in the spotlight. We were delighted to see our grant money being put to good use last weekend to support Crieff Highland Gathering and we welcome applications from more events and businesses who are doing good things for Crieff.”

Those wishing to submit an application should email alan.crieffsucceeds@gmail.com.

 

Shot in the arm to Crieff Highland Gathering is latest community boost by Crieff Succeeds BID

The Crieff Succeeds BID is continuing its support of local community events with a £3,000 shot in the arm for the Crieff Highland Gathering, which takes place this Sunday 21st August.

The grant money issued by Crieff Succeeds BID, which will contribute to funding the pipe bands who are appearing at Sunday’s event, is the latest in a £10,000 payout this year by the town’s new business development organisation and a planned £80,000 in community event and business grants over the next five years.

This year alone has seen Crieff Succeeds BID award £3000 to Crieff Science Festival and almost £2000 to Kids’ Week, which took place in Crieff last month. As well as supporting Crieff Highland Gathering, Crieff BID plans to donate £2,200 to the Crieff Arts Festival, £610 to Crieff Hogmanay and £100 to Drovers’ Tryst Walking Festival.

Alan Rankin, project leader at Crieff Succeeds BID, said the organisation welcomed more applications:

“Crieff Succeeds BID is all about promoting Crieff to new audiences across Scotland and putting our town and all it has to offer in the spotlight. We’re delighted to see our grant money being put to good use this weekend to support Crieff Highland Gathering and we welcome applications from more events and businesses who are doing good things for Crieff.”

Those wishing to submit an application should email alan.crieffsucceeds@gmail.com.

Crieff Succeeds BID Calls for Brand Input

The Crieff Succeeds BID has issued a call out to local residents, businesses and visitors to Crieff to help them in the early stages of developing a new brand for the town which will be used to promote Crieff to new audiences across Scotland.

Following a competitive tender process, The Crieff Succeeds BID has appointed Perth based marketing and PR agency Volpa to head up the work on developing the new brand for the town. They are now looking to the local community to assist with input to the process to help put Crieff firmly on the map as a destination of choice.

John Bray, General Manager of the Crieff Succeeds BID commented:

“As part of our strategy to develop a successful and thriving town, we will be rolling out a series of destination marketing campaigns. We’re keen to ensure that the brand we develop is as authentic as possible and is recognizable to local people as their Crieff, as well as being desirable to visitors.

“We all have a vested interest in the success of this brand and we welcome input from the wider community, to help us form and develop a strong positioning for Crieff as one of Scotland’s most popular tourist towns. I’d urge everyone who cares about the future of the town to set aside five minutes and tell us what they think is best about Crieff.”

A link to the survey, which should take no longer than five minutes, is on the front page of the BID’s website: www.crieffsucceeds.com and will be available until Friday 11th March.