As the City of Perth gears up for its annual 10K race, sponsor Keepsafe Storage Centres is proving that, when it comes to community support, it’s a clear winner.
For Perth-based Keepsafe Storage Centres, charity and community involvement are part of the company culture. Whether that means selling cakes to raise money for The Archie Foundation, backing the restoration and redevelopment of Perth Theatre or the Keepsafe Perth 10K on 28th August, Keepsafe makes a point of getting deeply involved in local issues.
Earlier this year the company, with three facilities in Perth and Dundee, signed a year-long sponsorship agreement with Horsecross Arts, the charitable organisation behind the restoration and redevelopment of Perth Theatre.
Keepsafe provides secure, private storage, as well as boxes and packing materials, to businesses and individuals who are between homes. So when the chance came up to support the creation of a dedicated home for members of Perth Youth Theatre (PYT) for the first time in its 50-year history, it was a perfect fit. Transform Perth Theatre will see the historic venue’s B-listed auditorium restored to its former Edwardian glory with the addition of a 200 seat studio theatre and improved access throughout. The transformed theatre reopens in late 2017.
The Oor Wullie Bucket Trail, a public art project launching in Dundee and touring other cities in Scotland this summer, gave Keepsafe an opportunity to back a cause close to its heart: sick children. The public is being asked to locate the Oor Wullie sculptures, each of which is painted by an artist and sponsored by a business. Money raised at an auction of the sculptures next month will benefit sick children’s charity The Archie Foundation’s and its Tayside Childrens Hospital Appeal. At its head office in the King James VI Business Centre in Perth, Keepsafe took part in a bake sale that raised £224 for The Archie Foundation.
Also this summer, Keepsafe has been showing its love for retro video games by backing an interactive gaming exhibition in Perth. Keepsafe, which launched a marketing campaign last year inspired by the 1980s game Space Invaders, is sponsoring Player: Videogame Interaction from Atari to Toys to Life, developed in conjunction with the University of Abertay. It runs until September 18th 2016 at Perth Museum & Art Gallery.
The exhibition celebrates the latest trends in digital play and the evolution of videogames, from the 1988 Spectrum to today’s PS4, and explores how people interact with video games. It gives visitors a chance to play with consoles throughout history, from the seminal Space Invaders to the Nintendo Gameboy to the Sega Megadrive. Keepsafe’s own marketing slogan, based on the 1980s video game, is ‘For stuff that’s invading your space’.
Keepsafe’s latest community effort takes place on August 28th with the Keepsafe Perth 10K. Starting at Perth’s North Inch, it also includes a 1.5km and 3km fun runs.
Describing Keepsafe’s community culture, managing director Anne Smith explained:
“Charity giving and the community are at the heart of what we do at Keepsafe. Perhaps it’s because we’re in the business of serving individuals and businesses, and helping them out with their various storage needs. I like to think it’s also because we attract community-minded individuals to our company, so these causes and sponsorships are a natural extension of that.
“We’re particularly excited about the Keepsafe Perth 10K, the latest in our community efforts and a great example of people coming together for their health and for the benefit of others, in this case Perth Autism Support.”
For more information about Keepsafe Storage Centres visit www.keepsafe-storage.com
For more information on the Keepsafe Perth 10K visit www.perth10k.co.uk